Another installment in the tale of newspaper earnings woes kicks off this week. In reports on the second quarter, expect to hear CEOs tout how the growth of digital audience and digital subscriptions is a bright spot.
But I have been harvesting some statistics suggesting that print circulation revenues are far from a side issue for these transforming companies.
Take as Exhibit A The New York Times Co., where digital-only subscriptions now outnumber print by more than two to one, and net additions per quarter, thanks in part to the Trump bump, have been growing by six-figure increments in recent quarters.
Read the full article from Poynter: Digital may be the future, but print still looms large in the present fortunes of newspapers