Many publishers believe consumers would pay more attention to online ads if they were just better. Now Fusion Media Group is acting on that sentiment: It is trying out a new system that rewards advertisers that make the most engaging ads by giving them bonus impressions.
The Univision-owned digital media company, whose 12 sites include Gizmodo, The Onion and Jezebel, is implementing the new approach by licensing advertising technology from ad-tech firm Performance Pricing LLC. The technology, called Impressions Per Connection, gauges the quality of ads by monitoring the number of user clicks and mouse-overs.
Read the full article from The Wall Street Journal: Fusion Media: If you make a good ad, we’ll give you bonus ad space